I’ve been a content curator for clients over the past decade. I just didn’t know it.
Take the topic of anxiety, for example. I’m not just going to throw the word into Google with caution to the wind. I’ve got some curating to do:
- What’s their literacy level? Is the text written in plain language? Should I use images instead of text?
- What’s their attention span? Do they like lengthy documents to take home and mull over or do they like something short and sweet?
- Do they even like documents? Would they prefer a video? What about something more hands-on? Should we do an experiment out in the community?
Each client receives a personalized exhibit, as unique as their fingerprint. Awww, shucks, eh?