Diana Degan Key Component Skills for Creating a Marketing Plan

A response to the Like Driving a Car Activity
created by Diana Degan (@dianadegan)

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For the students in my Marketing 1 class, they will have to do Marketing Plans if they enter the world of Marketing as a career. In fact, their final assignment, worth the largest part of their mark the entire semester, is to create a Marketing Plan. It takes all the components they learn through the semester, and asks them to combine it into one document.

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