To Do:

  1. Brainstorm a list of WIIFM (what’s in it for me?) from a student perspective.
  2. Add your response using the button below.
  3. After you make your submission, save the web address to your response (found in the green confirmation box) so you can use it later for your badge submission form.


Quick Tips

  • If you can’t think of more than “because you should know it,” then you need to talk to your students and get a better sense of where they are in their learning and where they are going.


  • If you know your students well but you still have a hard time determining the relevance of a particular learning outcome, perhaps you should consider removing this content from your course.

This activity is part of the Motivation section of the Teacher for Learning Module.

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191 Responses for this Activity

  • What’s in it for me?
    by Tracy Bencze (@Tracy)

    When considering the “What’s in it for me?” (WIIFM) perspective from a student point of view, I inquired with students during our initial class about their motivations for pursuing their BScN (Bachelor of Science in Nursing) education. The responses I gathered aligned closely with my expectations. The primary reason cited by students was a desire more… »

  • WIIFM – Information Literacy
    by Kymberly Ash (@kash)

    This activity makes use of a kind of thinking that I have to do each time I prepare a class session. Most times I’m visiting a class, there is little context for the students as to why I’m there so I tend to build it into my lessons. I typically make it quite specific to more… »

  • WIIFM – Nursing Theorists
    by Keisha Henry (@keish.henry)

    WIIFM – What’s In It For Me?   I often ask the SAME question as my students… “What does this have to do with how we practice NOW in the clinical setting?” When it comes to learning about the history of nursing and the importance of various nursing theorists is probably one of the best more… »

  • WIIFM Emerging Trends in Healthcare
    by Trish Morrow (@tmorrow)

    understanding the various options available in healthcare beyond the traditional nursing, paramed, etc. developing interpersonal skills creating a professional development plan understanding one’s self through self assessment and reflection what does the day in the life of a professional looking like (examining various careers)

  • WIIFM- course in hematology
    by Danielle Menezes (@dmenezes)

    Med lab course: Introduction to Hematology I can understand the basis of hematology and white blood cells I can gain the technical skills for blood cell morphology I can gain the technical skills for lab equipment I can gain the pre-requisite knowledge for future hematology courses I can learn the practical skills to be a more… »

    by Victoria Jackson (@victoriaj)

    WIIFM – completing a micro-credential Connect to culture – these are culturally-relevant courses Learn skills that are useful to your chosen career Learn techniques for self-healing and to help others Connect to the land Learn your language Build on what you already know Share your knowledge with peers Gain confidence Think in new ways Gain more… »

  • WIIFM – Video Game Sound Design
    by Mark Shannelly (@mshannelly)

    To understand its impact on immersion To balance “big” sound effects like shots and explosions so they are not too overbearing To understand the importance of sound in a video game To analyze existing games and what they do well (or not) for sound To learn how to create sound effects from the world around more… »

    by Ramandeep Kaur (@Raman)

    To learn about basic mathematics needed in real life To gain new knowledge and refine the concepts that I have already studied To develop problem-solving and critical-thinking skills To get a degree that will help me to find my dream job To learn about Canadian culture and job market

    by Heather Orr-Mullings (@horrmullings)

    WIIFM I am gaining knowledge that I did not have before I have professors that I can choose from to get a reference when I decide to apply for jobs I am gaining skills I never had before I am meeting people and making friends I have somewhere to go everyday I get to meet more… »

  • WIIFM Activity
    by Mary Chaktsiris (@mchaktsi)

    It would be great to brainstorm ways to include learners in better understanding what motivates them.

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    3 Responses to “WIIFM”

    1. Connie Mellon

      My students have informed me they want practical skills they can use, so I explain to them the screening and assessment tools I teach will be useful to use with clients and are common among practitioners across the human services field (mental health, addictions, criminal justice, etc.), so they will be useful in various workplaces. Sometimes they balk at studying all the legal/mental health lingo so I explain that if they have the trending lingo of their profession, they will have more success during interviews and an easier transition when beginning a new job. I told them each profession has their own professional language (legal, medical, mental health, addictions, etc.) and it will put them at an advantage to understand terms such as “harm reduction”, “abstinence violation effect”, “concurrent disorder” for example. Some become discouraged when they get a low mark (“c” grade) so to encourage them to keep going I remind them that employers do not want to see their report card, just their diplomas!



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