To Do:

  1. Brainstorm a list of WIIFM (what’s in it for me?) from a student perspective.
  2. Add your response using the button below.
  3. After you make your submission, save the web address to your response (found in the green confirmation box) so you can use it later for your badge submission form.


Quick Tips

  • If you can’t think of more than “because you should know it,” then you need to talk to your students and get a better sense of where they are in their learning and where they are going.


  • If you know your students well but you still have a hard time determining the relevance of a particular learning outcome, perhaps you should consider removing this content from your course.

This activity is part of the Motivation section of the Teacher for Learning Module.

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132 Responses for this Activity

  • WIIFM (Radiation Physics)
    by Alfred Lam (@alam)

    I teach a course in Introduction to Radiation Physics for the Radiation Therapy Program.  Students are often stressed as why they need to take this course.  If a student asked me “WIIFM”, I would respond: – In your career you will be using Radiation to treat cancer patients;  it’s important to know the foundations of more… »

  • WIIFM HEAL8180
    by Erin Gilbart (@egilbart)

    I developed this WIIFM infographic based on the learning outcomes of a course I teach regularly. I had to revise it a few times in order to be more aware of what is appealing from a student perspective and how the learning will impact them beyond the course. I am hoping to use it as more… »

  • WIIFM Activity
    by Megan Anderson (@manderson)

    WIIFM? Each week in class you will learn and develop one of the required skills to complete your final assignment/learning outcome and pass the course The skills you learn in the class will also make assignment in your other classes easier Your research will take you less time The source you find will be more more… »

  • WIIFM exercise
    by Nicole Drake (@ndrake)

    Students may not see the relevance of strategic planning to their future career, but some “what’s in it for me” considerations may be: It is applicable in many sectors and organizations, regardless of your area of study (public sector, business, health care, etc.) This course helps learners consider the ‘big picture’ of an organization, and more… »

  • WIIFM: Health
    by Emily Lejeune (@lejeunee)

    The elementary students during my Fall practicum complained frequently about health class. I believe a WIIFM list could have been helpful in this scenario. Some points I would include on this list are: Students will learn about how to live healthy, active lifestyles When you are healthy, you will have more energy to play You more… »

  • What’s in it for me?
    by Caitlin Cull (@ccull)


  • Communication and Groups in Moodle (Instructor Perspective)
    by Marc Anderson (@Marc Anderson)

    -Instructors want to ensure that their students are engaged, understanding course topics and are able to display this understanding. What’s in it for the instructor is obtaining the knowledge/tools necessary to elicit this understanding from their class via Moodle communication activities. -Knowing the pros and cons of each activity (i.e. Forums to Moodle messaging) ensures more… »

  • WIIFM: Mental Health course
    by Gitanjali Shanbhag (@gshanbhag)

    What’s in it for me: Learning about mental health disorders can lead to you being able to help others (family, friends, loved ones) Learning and being mental health literate means you can advocate for others who may be living with a mental health condition For many students this course or course topics can lead to more… »

    by Wendy Tseng (

    When teaching anatomy, students often question, “why do I need to know it (i.e. different arteries and veins)?” By linking the information to physiology or higher-level knowledge (i.e. pathophysiology/skills), it can often help the students recognize the relevance and importance of the knowledge/theory to their practice.

  • Can I get a job after I receive my PM Certificate from the College
    by John Colling (@johncolling)

    One of the first questions student ask, is “Can I become a Sr. PM, after I graduate from the program”. I schedule an open-house session each semester to answer student questions about Project Management and Careers in this field.

    0 Resources for this Activity

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