Brainstorm a list of WIIFM (what’s in it for me?) from a student perspective.

If you can’t think of more than “because you should know it,” then you need to talk to your students and get a better sense of where they are in their learning and where they are going.

If you know your students well but you still have a hard time determining the relevance of a particular learning outcome, perhaps you should consider removing this content from your course.


This activity is part of the Motivation section of the Teacher for Learning Module.

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110 Responses for this Activity

  • WIIFM Examples
    by Darby Anderson (@danderson)

    I instruct a mandatory preparatory course for Co-operative Education students.  Besides of the obvious…it is mandatory to graduate, I have formed a brief list of WIIFM, that will hopefully capture the students’ perspective.  COOP1020: offers an overview of the industry within my chosen career path introduces me to various occupations within my chosen career path more… »

  • WIIFM
    by Sheryl Third (@Sheryl)

    WIIFM As a professor in early childhood education we examine internal (intrinsic) and external (extrinsic) motivation from the perspective of young children. I often then refer back to themselves as students or learners. Do you participate and complete al the learning task as part of the learning process or just do something for the grade? more… »

  • Co-op WIIFM
    by Jennifer Lee (@jslee)

      As a Co-operative Education Consultant, I often find students are not as engaged in their co-op prep classes as I’d like.  The classes take place early in their first semester when students are not yet focussed on their work terms.  There is a lot happening, they are still becoming adjusted to being in full more… »

  • WIIFM: Effective Communications
    by Patrick Moore (@patrick.moore)

    WIIFM (From the perspective of my students taking my Communications: Effective Writing course): According to a 2015 survey of job postings in Canada conducted by career site Workopolis, “communications is the clear stand out skill appearing in most job postings” (Workopolis, 2015, p.2) The demand for good communication skills crosses a wide range of fields more… »

  • WIIFM
    by Valerie Watts (@vwatts)

    What’s in computational thinking for me? Learn to design, create, and automate simple algorithms. Learn to employ computers to access information, create knowledge, and solve problems. Develop critical thinking, problem-solving, and logical thinking skills through the computational thinking concepts of abstraction, decomposition, algorithmic thinking, generalization, and evaluation. Develop innovation and creative thinking skills through creative-based more… »

  • What’s in Group Dynamics for Me?
    by Rachel Schultz (@Rachel Schultz)

    Great to see this here, as we directly address (and use the phrasing!) of WIIFM in our Group Dynamics course. Many students see the course as workplace preparation only, but there are so many other applications as it’s nearly impossible to exist in the world without interacting with others. Here’s a short list of motivating more… »

  • WIIFM?
    by Jenn Harren (@j_harren)

    WIIFM (From the perspective of my HR graduate certificate students taking my Recruitment and Selection course) Learn skills to personally be better as a job candidate in all areas of recruitment and selection specifically being better at interviewing Learn about skills in a very common entry-level HR position (Recruiter) that many students may enter the more… »

  • WIIFM Activity
    by Brian Percheson (@bpercheson)

    Gym Class: Volleyball I remember teaching a gym class.  One of my students loved basketball and asked “What’s in it for me” when we were teaching how to set and volley in a volleyball lesson. The moment that student saw the similarities in elbow and and arm position, transferring good setting fundamentals from volleyball into more… »

  • Communications Class: WIIForMe?
    by jill jones (@teacherlyjill)

      The opportunity to practice. {Practice makes perfect} Exposure to the different types of writing used in the workplace, because you won’t always be texting colleagues. Experience the process that leads to good writing. Receipt of feedback on your writing, from your professor.

  • Computer Investigations
    by Mamdouh (@Mamdouh Mina)

    In my Investigation course, we work on the WIIFM, but explaining the type of investigations and all the tools we use to investigate and collect data from various sources, the internet, computers, mobile phones…etc. One of the best activities that the student like to do is to investigate themselves and discover all the information that more… »

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