Diana Degan WIIFM List for Students

A response to the WIIFM Activity
created by Diana Degan (@dianadegan)

Number of views: 332

I start the beginning of each semester, my very first class with students, by spending some time introducing myself and sharing my background and then getting to know them.

I always ask them to share:

  • What is their understanding of marketing and public relations — the topics I teach?
  • What is their schooling background? Where are they coming from?
  • Why are you taking this class?
  • What does success look like in this class?
  • What do you need from yourself to do well in this class?
  • What do you need from me to do well in this class?

I let them work in groups for the last part of the questions.

I always like to start the semester with an understanding of where my students are coming from so that I can help them reach their goals better through the semester.

The attached document outlines some of the answers to the questions I get, that essentially outline What’s In It For Me? as a student.


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