Extend activity #4 CRAAP – Persona

A response to the Holy CRAAP! Activity
created by Oday Aswad (@odayaswad)

Number of views: 155

The CRAAP Test is copied and pasted from the document generated and exported via the CRAAP Test page.

Documentation tool

CRAAP Test


Resource Title:
Learning to develop a persona model


Resource URL:

Learning to develop persona model


Currency: The timeliness of the information:

When was the resource published or posted?
Has the resource been revised or updated?
Does your topic require current information?
Are the links functional?
The resource was published on the 22nd of Feb. 2024.
The resources haven’t been revised.
It doesn’t require current information as it is a generic applicable technique.
The links are functional.


Relevance: The importance of the information for your needs

Does the resource relate to your needs?
Who is the intended audience?
Is the information in the resource at an appropriate level for your learners?
The resource is relevant to my course needs.
It helps business college students analyze customer categories in-depth and learn how to target them through marketing campaigns.
The appropriate level for this resource is post-secondary business and social studies, which fits with my current learners’ level.


Authority: The source of the information

Who is the creator? 
What are their credentials or organizational affiliations?
Are they qualified to write on this topic?
I bring my information from professional marketing organizations, such as HubSpot, and academic marketing authors, such as Kotler Keller. Those are recognized marketing sources and qualified to write about such topics.


Accuracy: The reliability and truthfulness of the information

Is the information supported by evidence?
Has the resource been reviewed or refereed?
Are there spelling, grammar, or typographical errors?
The information provided in this tool is supported by evidence. The professional resource (interactive tool) has been used and reviewed by many users, while the academic source (Kotler Keller) is a very well recognized Marketing text book (Marketing Management).


Purpose: The reason the information exists

Why does this resource exist? (to inform, teach, sell, entertain, or persuade?)
Is the information fact, opinion, or propaganda?
Are there political, ideological, cultural, religious, institutional, or personal biases?
The resource exists to teach and attract attention.
The Persona is a well-known business model, and the resource provides an interactive tool for user to put their observations about customer categories.


Notes: Are there additional questions or observations you have about this material that affect your decision to use it? (i.e. this is an opinion piece that I will use to demonstrate one side of an argument).


Final Recommendation: Will you use this resource? Why or why not?
I will use this resourced in my teaching because of its flexibility, clarity and immediate outcomes.