Whitelaw WIIFM

A response to the WIIFM Activity
created by Haley Whitelaw (@hwhitelaw)

Number of views: 301

I chose to create a jamboard as a visual representation of my WIIFM brainstorm activity. The flight services students are learning Brand Reputation & Management for Aviation, which is a high-level course, removed from the practical safety and service training in their other program courses. I found images to represent words such as ‘promotion’, ‘confidence’, ‘knowledge’, and ‘professional’. The relevance of the course reveals itself through the content; as they learn how they, as flight attendants are the ‘face’ of the brand and therefore intertwined in the experiential, intangible product of air travel. The more fluent they are in brand knowledge, industry news, current issues in aviation, and airline trends are attractive qualities to own as a prospective employee.