CRAAP test to the book “Growth and Competitive Strategy in 3 Circles”:

1. Credibility:
   • Currency: The book’s copyright year is 2012. While not the most current, it’s still within a reasonable timeframe for a book on strategy. (Rating: 4)
   • Relevance: The book focuses on a specific strategy model, the 3-Circle model, and its application in developing growth strategies. This specialized focus aligns with the book’s intent. (Rating: 5)
   • Citation: The book is attributed to Joe E. Urbany and James H. Davis, both of whom have academic credentials and experience in the field of marketing and strategy. This lends credibility to the book’s content. (Rating: 5)
2. Relevance:
   • Relevance to Your Research: If your research or learning goal involves understanding the 3-Circle model and its application in developing growth strategies, the book is highly relevant. (Rating: 5)
   • Depth and Scope: The book seems to provide a comprehensive exploration of the 3-Circle model, making it relevant to those interested in this specific approach. (Rating: 5)
3. Authority:
   • Author: Both authors, Joe E. Urbany and James H. Davis, have appropriate qualifications in the field, and their expertise adds to the book’s authority. (Rating: 5)
   • Publisher: The book is published by the Saylor Foundation, a well-known organization in the field of open educational resources, which enhances its authority. (Rating: 5)
   • Peer Review: There’s no explicit mention of peer review, but the book’s content is attributed to the authors’ experiences and research. (Rating: 4)
4. Accuracy:
   • Sources and Citations: The book’s content seems accurate, and it provides examples and case studies. (Rating: 5)
   • Consistency: The book appears to maintain a consistent approach and terminology. (Rating: 5)
5. Purpose:
   • Objectivity: The book’s purpose is to present and explain the 3-Circle model for developing growth strategies. It seems to be focused on this objective. (Rating: 5)
   • Audience: The book is designed for readers interested in marketing and strategy, particularly those who want to learn about the 3-Circle model. (Rating: 5)
   • Commercial vs. Academic: The book appears to have an academic focus, as it presents a specialized strategy model and emphasizes teaching and learning. (Rating: 5)

Overall, the book “Growth and Competitive Strategy in 3 Circles” fares well in the CRAAP test. It is authored by individuals with relevant expertise, is focused on a specific strategy model, and provides in-depth and well-cited content. However, its publication date is not the most current, and there is no explicit mention of peer review. My  learning goal aligns with its content, so it is a resource for understanding the 3-Circle model and its application in developing growth strategies.