A bridge or hook is an effective teaching approach to gain a learner’s attention and build motivation.

For this activity you will create a video that serves as a bridge or hook of interest to welcome students to your course. You will want to do something more creative than a talking head in front of bookshelves! Review some of the examples and rationale described by Bonni Stachowiack in her Teaching in Higher Ed post on Video Course Trailers

Most of the trailers that I watched seemed to be geared toward attempting to persuade a potential student to take a particular course. Our department is such that getting students to enroll in my classes isn’t typically the problem. Instead, I would like to have a course trailer to get them excited about what they are going to learn, once they have registered for one of my classes.

For more examples of course trailers, see:

You can easily film a video on your smart phone and upload to YouTube. A screen recording tool such as Screencast-O-Matic or Loom might work well to introduce an online course. Explore also one of the tools highlighted in the Online lecture toolkit (noting that H5P has a component that can make videos interactive) as well as video tools in Extend toolkit.

Experiment with making your own course welcome video and share it as part of your response to this activity,

This activity is part of the Let’s Experiment section of the Experimenter Module.

Example for "Come In, Come In!":

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After you complete this activity please share a link to it and a description so it can be added to the responses below. You can add it directly to this site.

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Resources for this Activity

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3 Responses for this Activity

  • Video – Movie trailer
    by Kim Wilmink (@KWilmink)

    I completed this activity using my iPhone.  I used the “iMovie” app.  It was super easy to use and really fun to put together a movie trailer for my course.  I love that I can send this link to my students before our course starts to get them excited to learn. I used Pixabay to more… »

  • Quality is our life
    by Dorina Grossu (@dgrossu)

    In this video I tried to summarize the importance of quality in our lives and why learning quality engineering is important to all of us. I used Adobe Spark to create this video.

  • Class of 2020
    by Stephanie Müller (@smuller)

    Not sure if this counts, but we made a graduation video to honour our graduating class of 2020

4 Resources for this Activity

  • Course video trailers: Coming soon to a classroom near you (AGU GeoEdTrek)
    shared by Alan Levine (@cogdogblog)

    “Harvard University is doing it. So are Baylor, Berkeley, Boston and Brown Universities. Not long after the launch of YouTube, course trailers began making an appearance online. Some faculty are embracing the concept, taking advantage of the opportunity to promote their discipline and to encourage a broader audience of students to enroll in their courses.”

  • Creating a course trailer (TI Connections, University of Calgary)
    shared by Alan Levine (@cogdogblog)

    “No invitation is complete without a response and a course trailer is a great conversation starter. As students begin to situate themselves in the course, think about how you can extend the dialogue sparked by the trailer across the semester.”

  • Introduction Video for My Course
    shared by Christopher Rowe (@ChristopherRowe)

    This is just a really short introduction video to be accompanied with some instruction to complete an online ice-breaking exercise.

  • Introduction Video for My Course
    shared by Christopher Rowe (@ChristopherRowe)

    This is just a really short introduction video to be accompanied with some instruction to complete an online ice-breaking exercise.

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