Multiuser marketing research tool improvement

A response to the It’s Alive! Activity
created February 20, 2024 by Oday Aswad (@odayaswad)

Number of views: 37

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The aim of this tool is to make it easier for student groups to use the Passport Database software collaboratively so they can support and improve each other’s decision-making and search criteria. While individual students can use the tool for a single session without the ability to save or share results, I envision the Passport software being accessed through shared group credentials, enabling real-time sharing of search and decision-making activities, similar to Google Docs. To illustrate this idea, I have attached a hypothetical example to demonstrate how the suggested tool improvement could work.

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Example for "Multiuser marketing research tool improvement":
https://bank.ecampusontario.ca/wp-content/uploads/2024/02/The-Multiuser-Marketing-Research-Platform-diagram.pdf