WIIFM
I teach faculty how to build online courses, as well as how to use an LMS. In most cases, my “students” are eager to learn and explore new ideas and methods. Once faculty actually see the “WIIFM” they become motivated and want to learn/do more and more.
TweetExample for "WIIFM":
https://bank.ecampusontario.ca/wp-content/uploads/2021/06/WIIFM-AngieCovey.pdf