Empathy Map

A response to the Empathy Map Activity
created by winton cape (@winton)

Number of views: 125

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I have used learnings from a previous module (info graph empathy map) to create an empathy map of my current marketing class. I have had input from peers as well as students. I information I collected at the beginning of the semester as well as a google form that I had them submit in class. The form automatically generated a spreadsheet with all of their answers…

Possible path forward: Google now allows us to connect spreadsheet data to their free natural language processing API. This means that I could possible use this to provide me with sentiment analysis data for each of the different categories.