Empathy Map

A response to the Empathy Map Activity
created March 9, 2024 by winton cape (@winton)

Number of views: 41

Tags: Empathy, infograph, map

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I have used learnings from a previous module (info graph empathy map) to create an empathy map of my current marketing class. I have had input from peers as well as students. I information I collected at the beginning of the semester as well as a google form that I had them submit in class. The form automatically generated a spreadsheet with all of their answers…

Possible path forward: Google now allows us to connect spreadsheet data to their free natural language processing API. This means that I could possible use this to provide me with sentiment analysis data for each of the different categories.

Tweet

Example for "Empathy Map":
https://www.canva.com/design/DAF-gKn7Tuc/Bs2lR1onW6gUDfrCAvsrgA/edit?utm_content=DAF-gKn7Tuc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton